LATEST MCC-201 EXAM GUIDE & MCC-201 DUMPS PDF

Latest MCC-201 Exam Guide & MCC-201 Dumps PDF

Latest MCC-201 Exam Guide & MCC-201 Dumps PDF

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q35-Q40):

NEW QUESTION # 35
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers

  • A. Suppression List
  • B. Auto-Suppression List
  • C. Publication List
  • D. Domain Exclusion

Answer: A,C

Explanation:
Publication List and Auto-Suppression List can be used to control what content is available to certain users and business units based on their preferences and send volume. A Publication List allows subscribers to opt in or out of different types of communications, while an Auto-Suppression List automatically excludes subscribers from receiving certain messages based on criteria such as frequency or content category. Reference: https://help.salesforce.com/articleView?id=sf.mc_es_publication_lists.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5


NEW QUESTION # 36
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

  • A. Import the file to a data extension, using the 'add and update' method.
  • B. Import the file to a list, using the 'update only' method.
  • C. Import the file to a data extension, using the 'overwrite' method.
  • D. Import the file to a list, using the 'add and update' method.

Answer: A

Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.


NEW QUESTION # 37
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

  • A. Create a triggered automation that includes an import activity and triggered send.
  • B. Create a scheduled monthly automation that includes an import activity and triggered send.
  • C. Create a triggered automation that includes an import activity and user-initiated send.
  • D. Create a scheduled daily automation that includes an import activity and user-initiated send.

Answer: C


NEW QUESTION # 38
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

  • A. Replace the current data extension with a new data extension configured with a Retention Period.
  • B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
  • C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
  • D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.

Answer: A,D

Explanation:
To utilize a Retention Policy for a data extension that stores web behavior data, two methods are possible. One is to delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder. This will allow the data extension to keep only the data from the previous twelve months and delete any older data automatically. The other method is to replace the current data extension with a new data extension configured with a Retention Period. This will create a new data extension with the same fields and settings as the old one, but with a Retention Period enabled. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_data_retention_policies.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_new_data_extension_from_an_existing_data_extension.htm&type=5


NEW QUESTION # 39
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

  • A. Who the offer come from
  • B. How to determine engagement
  • C. What the offer will be
  • D. When to send the email

Answer: C


NEW QUESTION # 40
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